Market Assessment and Forecasting
This course introduces the tools and techniques used to analyze markets, evaluate demand, and predict future trends. Learners will explore how to collect and interpret market data, assess customer needs, analyze competitors, and apply forecasting methods to support strategic business decisions. - Course Outcomes By the end of this course, learners will be able to: * Conduct effective market assessments using qualitative and quantitative data * Analyze market size, growth, and competitive dynamics * Apply basic forecasting techniques to predict demand and market trends * Interpret market insights to support planning, investment, and marketing decisions * Communicate market analysis results clearly to stakeholders
Curriculum
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1
Market Assessment and Forecasting
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(Included in full purchase)
Introduction
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(Included in full purchase)